How to Get Organic Keywords to Your Website: A Complete Guide

 Organic keywords are the words and phrases that people use to find your website on search engines like Google or Bing. They are different from paid keywords, which are the ones that you bid on to show your ads on the search results pages.

Organic keywords are important for your website because they can drive free and targeted traffic to your site, increase your brand awareness, authority and credibility, and help you achieve your business goals.

But how do you get organic keywords to your website? How do you find out what your potential customers are searching for and how do you optimize your site for those keywords?

In this article, we will answer these questions and more. We will show you how to get organic keywords to your website with the best practices, tools and strategies that will help you boost your organic traffic and rankings.

What are Organic Keywords and Why are They Important?

Organic keywords are the words and phrases that people type into search engines to find what they are looking for. They are also called natural or unpaid keywords because they are not influenced by any advertising campaigns.

Organic keywords are important for your website because they can:

• Drive free and targeted traffic to your site. Organic keywords can bring visitors who are interested in your products or services, have a high intent to buy or take action, and are more likely to convert into customers or leads.
• Increase your brand awareness, authority and credibility. Organic keywords can help you rank higher on the search results pages, which can increase your visibility and exposure to potential customers. They can also help you establish yourself as an expert or a leader in your industry or niche, which can enhance your reputation and trustworthiness.
• Help you achieve your business goals. Organic keywords can help you generate more sales, leads, sign-ups, downloads, subscriptions, or any other actions that you want your visitors to take on your site.

How to Find Organic Keywords for Your Website?

The first step to get organic keywords to your website is to find out what your target audience is searching for online. You need to understand their needs, problems, questions, desires, and preferences, and how they express them in their search queries.

There are many ways to find organic keywords for your website, but here are some of the most common and effective ones:

• Use keyword research tools. Keyword research tools are software applications that can help you discover thousands of relevant and profitable keywords for your website. They can also provide you with useful data and metrics such as search volume, competition level, difficulty score, cost per click (CPC), click-through rate (CTR), and more. Some of the most popular keyword research tools are Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, Ubersuggest, etc.
• Analyze your competitors’ websites. Analyzing your competitors’ websites can help you find out what keywords they are ranking for and how they are optimizing their pages for those keywords. You can use tools like SEMrush, Ahrefs, Moz or SpyFu to conduct a competitor analysis and uncover their keyword strategy.
• Use Google Search Console. Google Search Console is a free tool that allows you to monitor and improve your website’s performance on Google search. It can also help you find out what organic keywords are driving traffic to your site, how many impressions and clicks they generate, what position they rank for, etc.
• Use Google Analytics. Google Analytics is another free tool that helps you measure and analyze your website’s traffic and behavior. It can also help you find out what organic keywords are bringing visitors to your site, what pages they land on, how long they stay on your site, what actions they take on your site, etc.
• Use Google Trends. Google Trends is a tool that shows you how popular a keyword or a topic is over time and across different regions and languages. It can help you find out what organic keywords are trending or seasonal in your industry or niche, and how they change over time.

How to Optimize Your Website for Organic Keywords?

Once you have found the organic keywords that you want to target for your website, the next step is to optimize your site for those keywords. This means that you need to create high-quality content that matches the search intent of those keywords and follows the best SEO practices.

Here are some of the key elements that you need to optimize for organic keywords:

• Title tag. The title tag is the headline of your web page that appears on the search results pages and on the browser tab. It is one of the most important factors that influence your click-through rate and rankings. You should optimize your title tag for your target keyword and make it catchy, relevant, and concise. You should also include your brand name at the end of the title tag for branding purposes.
• Meta description. The meta description is the snippet of text that appears below the title tag on the search results pages. It is another factor that influences your click-through rate and rankings. You should optimize your meta description for your target keyword and make it informative, persuasive, and compelling. You should also include a call to action at the end of the meta description to encourage users to click on your link.
• URL. The URL is the address of your web page that appears on the search results pages and on the browser bar. It is another factor that influences your click-through rate and rankings. You should optimize your URL for your target keyword and make it descriptive, readable, and short. You should also use hyphens to separate words and avoid using numbers, symbols, or parameters that are not necessary.
• Headings. The headings are the subheadings of your web page that appear on the page itself. They help you structure your content and make it easier for users and search engines to scan and understand your page. You should optimize your headings for your target keyword and make them clear, relevant, and consistent. You should also use different levels of headings (H1, H2, H3, etc.) to create a hierarchy of information and use only one H1 heading per page.
• Content. The content is the main body of text, images, videos, or any other media that appear on your web page. It is the most important factor that influences your rankings and conversions. You should optimize your content for your target keyword and make it original, valuable, engaging, and comprehensive. You should also use different formats of content (text, images, videos, etc.) to cater to different types of users and use bullet points or numbered lists to break up long paragraphs and highlight key points.
• Keyword density. Keyword density is the percentage of times that your target keyword appears in your content compared to the total number of words in your content. It is a measure of how relevant your content is to your target keyword. You should optimize your keyword density for your target keyword and make it natural and balanced. You should avoid overusing or underusing your keyword as both can harm your rankings. A good rule of thumb is to use your keyword 2-3 times per 100 words of content.
• Internal links. Internal links are the links that point from one page of your website to another page of your website. They help you create a logical structure of your website and improve its usability and crawlability. They also help you distribute link juice (SEO value) among your pages and boost their rankings. You should optimize your internal links for your target keyword and make them descriptive, relevant, and contextual. You should also use anchor text (the clickable text of a link) that matches the topic or title of the destination page.
• External links. External links are the links that point from your website to another website. They help you provide additional information or resources to your users and improve their experience. They also help you establish trust and authority in your industry or niche and improve your rankings. You should optimize your external links for your target keyword and make them authoritative, relevant, and trustworthy. You should also use anchor text that matches the topic or title of the destination page.

How to Measure Your Organic Keyword Performance?

The last step to get organic keywords to your website is to measure how well they are performing on search engines and on your site. You need to track and analyze various metrics and indicators that can help you evaluate the effectiveness of your organic keyword strategy.

Some of the most important metrics and indicators that you need to measure are:

• Organic traffic. Organic traffic is the number of visitors that come to your site from organic search results. It is a measure of how popular and visible your site is on search engines for your target keywords. You can use tools like Google Analytics or Google Search Console to monitor your organic traffic over time and across different devices, locations, sources, etc.