How to Get Best Ranking in Most Search Engine: A Beginner's Guide

How to Get Best Ranking in All Search Engine

Search engine optimization (SEO) is the process of improving your website's relevance, quality and authority for specific keywords or topics that your target audience is searching for. SEO can help you rank higher on Google and other search engines, which can drive more organic traffic, leads and sales to your website.

But how do you get good ranking in search engine? What are the factors that affect your SEO performance? And what are some of the best practices that you can follow to boost your SEO rankings?

In this article, we will answer these questions and share with you 5 ways to improve your search engine ranking on Google. These tips are based on Google's own guidelines and recommendations, as well as proven strategies from SEO experts and practitioners.

Let's get started!

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1. Make link building a priority

One of the most important factors that influence your search engine ranking is link building. Link building is the process of acquiring links from other websites that point back to your own website. These links act as votes of confidence and trust for your website, signaling to Google that your content is valuable, relevant and authoritative.

According to [WebFX] and [Websitehelpers], one of the top ranking factors for Google is links[Ahrefs][Backlinko]. They state:

> When it comes to better search engine rankings, you want to attract links from reputable and trustworthy sites, versus sites with a bad reputation.

But how do you get links from reputable and trustworthy sites?

There are many ways to do link building, but some of the most common and effective methods are:

1- Guest posting: This involves writing articles for other websites in your niche or industry, and including a link back to your website in your author bio or within the content.

2- Skyscraper technique: This involves finding popular content in your niche or industry, creating something better or more comprehensive than it, and reaching out to websites that linked to the original content and asking them to link to yours instead.

3- Resource pages: These are pages on other websites that list useful resources or links for a specific topic or category. You can find these pages by using Google queries like "keyword + resources" or "keyword + links", and then contacting the owners of these pages and suggesting your website as a relevant resource.

4- Broken link building: This involves finding broken links on other websites (links that lead to non-existent pages), creating content that matches or replaces the original page, and contacting the owners of these websites and asking them to replace their broken link with yours.

2. Write skyscraper, SEO-friendly content

Content is another key factor that affects your search engine ranking. Content is what attracts users to visit your website, engages them with your brand message, and persuades them
to take action.

But not all content is created equal. To get good ranking in search engine,
you need to write skyscraper, SEO-friendly content.

Skyscraper content is content that stands out from the crowd by being better or more comprehensive than what already exists on the web for a given topic or keyword . It covers all aspects of the topic in depth, provides useful information, answers common questions, and offers value to readers.

SEO-friendly content is content that follows certain guidelines and best practices to make it easy for Google
and other search engines to understand, index, and rank it. 

Some of these guidelines and best practices are:

1- Keyword research: This involves finding out what words or phrases people use when searching for information related to your topic or niche, and using them strategically throughout your content.

2- Title tag: This is the main headline ofyour web page, which appears on the browser tab,the search results page, and social media platforms.

It should include your main keyword,be catchy, and convey what your page is about.

3- Meta description: This is a short summary of what your web page contains, which also appears on the search results page below your title tag.

It should includeyour main keyword, be descriptive, and entice users to click on your page.

4- Headings: These are subheadings that divide your content into sections and sub-sections, making it easier for users and search engines to follow your main points and arguments.

They should also include your main or related keywords,be engaging,and match user intent .

5- Body text: This is the main content of your web page, where you provide information, answers, solutions, or insights to your readers. 

It should be well-written, clear, and concise.

It should also use your main and related keywords naturally and moderately, avoid keyword stuffing or over-optimization, and use synonyms or variations of your keywords to avoid repetition.

6- Images and videos: These are visual elements that can enhance your content by providing examples, illustrations, or demonstrations of your topic. They can also help you rank higher on Google by appearing on image or video search results. To make them SEO-friendly, you should use relevant and high-quality images and videos, compress them to reduce their size and loading time, use descriptive file names and alt texts that include your keywords, and embed them properly on your web page.

7- Internal links: These are links that point to other pages on your own website. They can help you improve your search engine ranking by creating a logical structure for your website, helping users navigate through your content, reducing bounce rate, increasing dwell time, and spreading link equity among your pages. To use internal links effectively, you should link to relevant and useful pages that support or complement your topic, use descriptive anchor texts that include your keywords, and avoid linking to too many pages or using too many links on one page.

3. Build a responsive website

Another factor that can affect your search engine ranking is how responsive your website is. Responsive design is a web design approach that makes your website adapt to different screen sizes and devices, such as desktops, laptops, tablets, or smartphones.

Responsive design can help you get good ranking in search engine by improving user experience (UX), which is one of Google's main goals. A responsive website can:

1- Make your content more readable and accessible for users on different devices

2- Reduce loading time and increase page speed by optimizing images and code for different devices

3- Prevent duplicate content issues by using one URL for all devices

4- Increase social media sharing by making it easier for users to share your content across platforms

To build a responsive website, you can use various tools and techniques such as:

1- CSS media queries: These are rules that allow you to apply different styles depending on the device width or height

2- Fluid grids: These are layouts that use relative units (such as percentages) instead of fixed units (such as pixels) to adjust the size of elements according to the device width

3- Flexible images: These are images that scale up or down depending on the device width using CSS properties such as max-width or height

4. Maximize CTR in search results

CTR stands for click-through rate, which is the percentage of users who click on your link on a search engine results page (SERP).

A high CTR means that your link is relevant and appealing to your target audience, and that you are attracting more organic traffic to your website.

Maximizing your CTR can help you get good ranking in search engine by signaling to Google that your content is valuable and popular, which can boost your authority and visibility . 

Some ways to increase your CTR are:

1- Write intriguing and descriptive titles: Your title is the first thing that users see on a SERP, so it should capture their attention and curiosity, as well as include your main keyword .

2- Optimize your meta-description: Your meta-description is a short summary of your content that appears below your title on a SERP. It should provide more information about what your content offers, include a call-to-action, and use related keywords .

3- Use rich snippets: Rich snippets are additional information that appear on a SERP, such as ratings, reviews, prices, images, or videos. They can make your link stand out from others and provide more value to users .

4- Use site links: Site links are sub-links that appear below your main link on a SERP, pointing to other pages on your website. They can help users navigate through your website more easily and increase your credibility .

5- Use breadcrumb navigation: Breadcrumb navigation is a way of showing users where they are on your website by displaying a hierarchy of pages. It can help users understand the structure of your website and find related content more easily .

6- Use social layers: Social layers are indicators of how popular or engaging your content is on social media platforms, such as likes, shares, comments, or followers. They can help you build trust and authority with users and encourage them to share your content with others .

7- Use Google instant preview: Google instant preview is a feature that allows users to see a thumbnail image of your web page before clicking on it. It can help users decide whether your content matches their expectations and needs .

Read also : How to Improve Your Search Engine Rankings: A Guide for Beginners

5. Measure and analyze

The last step in how to get good ranking in search engine is to measure and analyze your SEO performance and results. This step is crucial to understand what works and what doesn't, and to identify areas for improvement or optimization.

To measure your SEO performance, you need to select relevant metrics that align with your goals and monitor them regularly using tools like Google Analytics, Google Search Console, or Keyword.com .

Some of the common metrics for SEO include:

1- Organic traffic: This is the number of visitors who come to your website from organic (unpaid) sources such as search engines. It indicates how well your website attracts and satisfies users' queries .

2- Keyword ranking: This is the position of your website on a SERP for a specific keyword or phrase.

It shows how visible and relevant your website is for your target keywords .

3- SERP visibility: This is the percentage of impressions (views) that your website receives on a SERP for a specific keyword or phrase. It reflects how competitive and authoritative your website is compared to others.

4- Click-through rate (CTR): This is the percentage of users who click on your link on a SERP after seeing it. It measures how appealing and enticing your title and meta-description are .

5- Bounce rate: This is the percentage of users who leave your website after viewing only one page. It indicates how engaging and useful your content is for users .

6- Time on site: This is the average amount of time that users spend on your website per session. It shows how interested and involved users are with your content .

7- Conversion rate: This is the percentage of users who complete a desired action on your website, such as signing up, buying, or subscribing. It measures how effective your content is at persuading users to take action .

To analyze your SEO performance, you need to track progress over time and compare it with benchmarks or goals. You can use tools like Google Analytics or Keyword.com to generate reports and insights that can help you understand:

1- How much organic traffic you are getting from different sources, devices, locations, or segments

2- How well you are ranking for different keywords or phrases across different search engines

3- How much visibility you have on different SERPs for different keywords or phrases

4- How much CTR you are getting from different SERPs for different keywords or phrases

5- How much bounce rate you have on different pages or sections of your website

6- How much time on site you have on different pages or sections of your website

7- How much conversion rate you have on different pages or sections of your website

By measuring and analyzing your SEO performance,you can identify strengths and weaknesses, opportunities and threats, and best practices and areas for improvement.

You can also use this data to optimize your SEO strategy and tactics, and achieve better results.

Conclusion

SEO is a complex and dynamic process that requires constant learning, testing, and adapting.

However, it can also be rewarding and profitable if done right.

In this article, we have covered some basic steps on **how to get good ranking in search engine**:

1. Conduct keyword research

2. Optimize content for SEO

3. Build a responsive website

4. Maximize CTR in search results

5. Measure and analyze

By following these steps,

you can improve your website's ranking and visibility on search engines, and drive more organic traffic and conversions to your website.

We hope you found this article helpful and informative. If you have any questions or feedback, please feel free to leave a comment below.

Thank you for reading!