In a new update to the documents of the Google Search Services Group , Google said: The creator of the content should ask himself “who, how and why” about his content , as it indicated very useful information and tips in order to improve the content to better align with the aspirations of the search engine and have an opportunity To appear on Google search results and other display platforms.

The questions (who, how, and why) that the content creator must ask themselves to stay on the right track and the content has a higher chance of getting rewarded from Google search engine. (appear on other Google platforms)

These questions - who, how and why - help increase expertise, credibility, and trustworthiness (and experience ) throughout the website's content and website as a whole.

What are the who, how and why questions?

The standards of experience, reliability, and trustworthiness have always been very vague on the part of webmasters and search engine optimization experts, and not much information about them has been disclosed by Google. By asking these three questions, the webmaster will be able to get an idea of his commitment to experience, expertise, reliability, and trustworthiness , or should he reconsider the content he provides, and the following questions are criteria for E-EAT, namely:

1. Who created the content?
2. How was the content created?
3. Why was the content created?

1- Who created the content?

If you're wondering if it's important to have the creator's name on the content page or have enough information about it on the About Author page, it seems to be of great importance to search engines.

Where Google said that having the name of the content creator on the page and sufficient information about it on the same page or on another linked page, is very useful for search engine optimization and highlighting more commitment to experience, expertise, credibility and trustworthiness . Learn more information about improving your About Us page .

In addition to this, Google has listed a set of questions that the content creator should ask himself when creating the content, which are as follows:

• Do readers intuitively know who created the content they are reading?
• Do the pages carry a line about the author of the content where that might be expected?
• Do the signatures lead to more information about the author or writers, giving clear information about them and the content they prefer?

I also explicitly encourage non-author line creators to start putting the author line with a link that leads to more information about it.

2- How was the content created?

The question of “ How was the content created ” is among the questions that have been asked a lot among webmasters and search engine optimization experts recently, which Google answered in the publication “ Google’s opinion on the content that is generated by artificial intelligence ”, and since many readers are also wondering The same question, it is now recommended to put information about how the content was created , and whether artificial intelligence was introduced into it, or was it written manually in order to benefit users before search engine optimization, such as the content in your hands from the Support blog .

Google has set questions that the content creator, who uses artificial intelligence to create content frequently , should ask himself about, which are as follows:

• Do the readers of the content intuitively know how the content was created or some of it and do they intuitively know that it was done by artificial intelligence?
• Is background provided on how AI is used to create content?
• Is it explained why automation (artificial intelligence) is beneficial for content creation?

Google emphasized again that if AI is being used extensively in content creation, it is highly recommended to add a line explaining how the content was created .

3- Why was the content created?

Google considers the question “ why was this content created ” to be one of the most important questions that the creator of the content should ask himself , and whether he created the content for the benefit of users and readers, or only for the search engines. (In case you weren't aware, Google is starting to reward user-generated content .)

Why did I create the content of this page, for example? I created it to deliver this information to you - the reader - so that it helps you, and you benefit from it or benefit another person and help him with it, and the content you provide is in line with Google policies, and thus has a greater chance of appearing on search results.

Google said that the main reason for creating the content should be to help people in the first place, and if that is the case, then the creator of the content is in line with Google's requirements and the page has a good rating through Google's ranking systems .

In conclusion, at first glance it may seem to some people that putting the author's line or how the content was created is simple and not useful, such as websites and blogs where the creator of the content is not disclosed or how it was created, but the truth is that all the information on this page It may be useful in the future. 

And since Google has given instructions regarding the points mentioned on this page, I expect that the next update in Google search systems will be about websites that do not adhere to these guidelines .