19 quick tips for publishers to increase your AdSense RPM
AdSense RPM is one of the key performance metrics publishers often chase. Herein lies one of the major difficulties publishers face with the volatile nature of RPM as a metric. Basically, when it comes to RPM for AdSense, any kind of forecast is unreliable. This is why most of the Google Adsense publishers end up asking the question, “How to increase RPM in AdSense?”
In addition, a lot of publishers tend to confuse increasing RPM with CPM, which complicates matters.
What is the page RPM?
Page RPM is an estimate of the total revenue generated by a site per 1,000 page views. It is an important metric that can provide useful insights and help improve factors such as page layouts and the number of units per page.
Here's how page RPM is calculated:
Page RPM = (Estimated Earnings / Number of Page Views) * 1000
What is Page RPM vs CPM?
As mentioned above, RPM is the estimated revenue you will earn by the number of views on your website page. On the other hand, CPM is the cost paid by the advertiser for 1000 impressions.
Basically, CPM is an advertiser/marketer focused metric that is often misunderstood for web publishers. The purpose of RPM is to give publishers an idea of how much they can earn from the value received for ad impressions.
The following examples will give you a better understanding of the difference between these two metrics.
Let's say your estimated earnings are $1,000 for 1,000,000 pageviews. Hence, the RPM should look like this:
1,000 / 1,000,000 * 1,000 = $1 RPM
Now, suppose your advertiser campaign budget is $500 and you receive 500,000 ad impressions. Hence, their CPM should look like this:
500 / 500,000 * 1000 = $1 CPM
Now that the confusion regarding RPM and CPM is cleared up, let's go back to RPM and see how you can increase it.
How to increase RPM in Adsense
There are a number of ways to start experimenting when it comes to increasing your AdSense RPM. Here we have mentioned 19 ways that will give you an idea of how to increase your AdSense RPM. As you go through the list, you will notice that all the points are interrelated and we advise you to consider them all to get better results.
2. Boost your SEO
SEO caters to search by intent. Therefore, to increase relevant traffic, SEO should be the priority. You can attract quality users to your website with search and efficiency in search engine optimization helps you achieve this.
3. Improve content quality score
The next step after you have visitors on your website is to make them stay. Make sure your content or content organization doesn't turn off visitors. Navigate your site as a user and ask yourself if your content is 100% engaging in search context.
1. Increase targeted traffic
Attracting high and well targeted traffic is the key to start increasing your AdSense RPM. A large number of relevant traffic will maintain the best CPM value, which in turn will increase your RPM. Content targeting is becoming important in the ad technology industry day by day, so, as a publisher, you must pay attention to it.
4. Bet on real value CPC keywords
After membership, you have to make paid efforts. Look for high paying CPC keywords that are also in sync with the content you post on your website. Tools like Keyword Planner , Ahrefs , and SEMrush help you discover the right keywords.
5. Use department targeting
Everything revolves around the content. Since you benefit from content and relevance, using the AdSense targeting section can help increase the relevance of your ads by showing more contextual ads and user-centered content.
6. Use geotargeting
When you have a strong control over contextual advertising, narrowing your targeting according to geographic area can yield better results. For example, if you know that the US region brings you the most relevant traffic, consider narrowing your targeting to that site to increase impressions better.
7. Use category blocking
If this has not been said enough already, ad relevance and revenue go hand in hand. The display ad may serve a good number of impressions. However, if it comes at a cost that your CPC/CPM is too low, consider taking advantage of the prevention section of your AdSense account and category suspension.
8. Check your user experience
The primary purpose of your website is to display ads. But the main focus area for your visitors is the content. So it is obvious to place the ads in a way that does not hinder the reading experience of the visitors. Again, flip through your own site, or ask a colleague to comment. Next, ask if you do 100% justice to the user experience. Also, user experience can be a great way to improve your search engines.
9. Experiment with ads
The ad formats you choose to display, where you place them, how close they are to the content, the ad visibility, and the amount of ads you display are important aspects to consider. All of these factors help visitors understand how much they want to interact with your website. Improving time on site leads to better CPM.
10. Start of bidding
Header bidding is an improved alternative to traditional publisher streamline bidding technology where each ad request is passed from one ad network to another for fill rates, header bidding on the other hand intensifies competition for your ad inventory and keeps your CPM high by enabling you to Access to multiple application partners simultaneously.
11. Add ads to the blacklist
List compilation and weeding out non-working advertisers (those with very low CPC) can add to your total ad revenue. Moreover, you can also prevent your competitors from displaying their ads on your website.
12. Try YouTube Adsense
These days, videos and video ads are on display. Thus, if you are a video publisher, don't forget that you can always leverage the YouTube platform to make effective use of video ads, depending on your traffic and audience type. Other than that, multimedia ads are also worth considering.
13. Fix all broken links
If your webmaster tool shows you broken links, fix them immediately. Broken links have a gradual impact on your SEO, which may eventually affect your traffic. The effect may go unnoticed, but you should ideally take care of broken links as quickly as possible. Several broken link checker tools can help you discover only external links that you can remove.
14. Rework your site's crawl structure
Apart from broken links, the webmaster tool also allows you to analyze and restructure your site's crawling method. Since it is a free Google Search Console tool, many publishers are already using it.
15. Place ads among the content
Ads are likely to be displayed in between content while visitors are reading them. But the high frequency of the advertisement can take you overboard and ruin the experience as well. So make sure you place an ideal number of ads on your website.
16. Try both display and text ads
Showing text and display ads individually is very common. However, some publishers meticulously plan to place both image and text ads together. This may give your ads a creative edge and lead to higher AdSense RPM.
17. Give a chance to improve + time for a week
If you're A/B testing with ad formats, placement, or other factors, make sure you don't rush. Any type of test takes time to show an effect. You need at least to wait a week before checking if the changes work better. If not, you can always reverse the procedure. But to get positive results, you must make sure that you never stop experimenting with the different agents.
18. Keep researching, tracking and analyzing
For all your efforts - whether it's SEO, content, ad formats, ad placement or ad buying - don't forget that you have to keep track of everything you do. Leaving even one activity out provides inaccurate knowledge and hinders your understanding of what worked and what didn't.
19. Fix technical issues to keep all things running
Finally, you need to fix all technical errors. Maybe you're constantly optimizing your search engines, content, and everything else. Although in the end, there shouldn't be technical loose ends that undo all your efforts. The most common technical aspects include page/ad load time fixes and mobile friendliness.
Why does the page RPM change? What to do about it?
Following the best practices to increase your Adsense RPM is the best thing. But what are the factors that affect the increase in RPM in AdSense, either positively or negatively?
There are two metrics that affect page RPM.
1. Click Through Rate ( CTR ): It is an advertiser/marketer metric used to calculate the percentage of clicks by dividing the total number of ad clicks by the total number of ad impressions. for example,
50 (clicks) / 800 (impressions) * 100 = 6.25% CTR.
2. Cost Per Click ( CPC ): Determines the amount the advertiser/marketer is willing to pay you for each click.
So, how do you deal with the changing nature of AdSense RPM?
The higher the CTR and CPC, the higher the earnings. You should mainly consider working on improving your ad CTR in order to increase your RPM. To improve your CTR too, important factors including ad placement, relevancy, and better content. These factors are key to improving ad viewability, resulting in higher CTR/CPC.
RPM refers to the potential revenue you can earn by taking the value of impressions/pageviews into account. There is no hard number that says "This is a lot of RPM". It totally depends on the type of website you have and the numbers that support your ads (metrics, cost, advertising strategy, etc).
It is also a metric that helps publishers define and compare their returns across channels. The only catch is that the experiments will take time and you will need patience. Whether you are an AdSense publisher or you use alternative ad networks , the above practices can help you increase your RPM.
Questions and Answers
What does page RPM mean?
Page RPM is the metric used to measure the total revenue a website generates per 1,000 page views.
How do you calculate the RPM of a page?
The formula for calculating page RPM is:
RPM per page = (Estimated Earnings / Number of Page Views) * 1000
What is vCPM?
vCPM (Viewable Cost Per Mile) calculates how often a user sees an ad. While CPM measures CPM, vCPM measures CPM.
What is the difference between page RPM and impressions?
Impressions RPM Calculator is the actual revenue generated by each ad that is shown to a user. Revenue is calculated per thousand impressions. Page RPM is based on the RPM of the page along with the number of impressions that are shown on the page. Publishers should pay more attention to page RPM, as it is more useful for optimizing ad layouts.
What is the average AdSense RPM?
The average AdSense RPM will vary for each publisher and depends on the niche, the content on your website, and various other factors.
What affects the increase in revenue per thousand page impressions in Adsense?
CTR and CPC are the two most important metrics that have a direct impact on increasing RPM. A higher CTR and CPC will increase your RPM, which is why publishers are advised to pay attention to these metrics.
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